Virtual Membership Blueprint – Inspired by Disneyland

Virtual Membership Access Blueprint

Inspired by Disneyland Resort Experiences

🎠 Experience Design & Storytelling

Define core experience (themes, characters, journeys) Design digital “lands” or zones with different attractions Create signature experiences (main shows, tours, missions) Include magical storytelling, music, and interactive media

🛠️ Platform & Infrastructure

Choose platform (Kajabi, Thinkific, WordPress, Custom) Implement member login and access levels (e.g., silver/gold) Add gamification (badges, points, rewards) Enable mobile responsiveness & app integration

💳 Membership Tiers & Pricing

Define 2–3 membership levels with clear value Include bonuses (exclusive shows, backstage passes) Add free trial or family plan Set up secure payment gateway

📣 Marketing & Launch

Design launch email sequence with “Magical Invitation” theme Create video trailer for your “virtual resort” Run countdown campaigns on social media Collect testimonials from early “visitors”

🎓 Onboarding & Engagement

Welcome new members with tour-style onboarding Create a virtual map for navigation Schedule regular virtual “parades” or livestream events Offer themed challenges to boost participation

📈 Performance & Expansion

Track retention, login frequency, and content completion Launch seasonal events (e.g. Holiday World, Summer Splash) Collaborate with influencers as “guest stars” Expand to other languages or global versions