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Netflix-Inspired Membership Site Blueprint

Design a binge-worthy, high-retention subscription platform

🧱 Platform Foundation

Choose niche: fitness, entertainment, learning, etc. Define content categories and streaming structure Select platform tech (Kajabi, Uscreen, WordPress + MemberPress) Design mobile-first UI with binge-worthy layout

🔐 Membership Tiers

Create free trial or freemium plan Offer monthly, quarterly, and annual pricing Add upsells: exclusive content, downloads, coaching Integrate with Stripe, PayPal, Apple Pay

🎬 Content Library

Upload 30+ videos to launch with binge flow Categorize by level, topic, or instructor Optimize thumbnails & previews like Netflix Add autoplay, continue-watching, and watchlist

📈 Retention Systems

Enable email reminders, rewards, streaks Build a community (Discord, Circle, Facebook Group) Include leaderboards or progress tracking Send weekly content update emails

📣 Marketing & Launch

Create a high-converting landing page Build anticipation with trailers and teasers Collaborate with influencers in your niche Offer launch discount & referral bonus

🧠 Automation & Scaling

Automate welcome email and onboarding Set up CRM & tagging (ConvertKit, ActiveCampaign) Schedule monthly Q&A or livestreams Monitor churn, watch-time, and feedback