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Membership Site Blueprint

Plan · Build · Launch · Grow Your Recurring Revenue

🔍 Planning & Research

Define your niche and audience pain points Analyze successful competitor membership sites Choose your membership business model (monthly, annual, tiered) Map out member journey (from signup to retention)

🧠 Content & Value Creation

Create a content calendar (lessons, resources, calls) Record & organize at least 1 month of core content Decide on bonuses (downloads, checklists, templates) Add community elements (forum, Slack, Facebook group)

🧰 Platform & Tools Setup

Choose platform (Kajabi, Podia, Teachable, WordPress, etc.) Set up membership site structure (dashboard, login, content access) Integrate payment system (Stripe, PayPal, etc.) Add email marketing integration (ConvertKit, MailerLite, etc.)

🎯 Marketing & Launch

Create a lead magnet to attract potential members Build a landing page with testimonials & preview content Plan a launch event (webinar, challenge, email series) Run paid ads or organic promos before launch

🧭 Onboarding & Engagement

Create welcome video + member orientation guide Send onboarding emails with key action steps Offer community check-ins or live calls weekly Track member login frequency and content consumption

📈 Growth & Retention

Collect feedback with monthly surveys Add gamification (badges, milestones, points) Offer referral bonuses for sharing Update with fresh content monthly