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Social Media Strategy Blueprint

Plan, Launch, and Optimize Your Online Presence

🎯 Strategy Planning

Define target audience & personas Set SMART goals (e.g., awareness, traffic, conversions) Select key platforms (Instagram, LinkedIn, etc.) Research competitors and trends

📅 Content Planning

Create content calendar (daily/weekly/monthly) Plan content types (reels, stories, carousels) Design branded content templates Establish content pillars and hashtags

🛠️ Tools & Setup

Set up scheduling tool (Buffer, Later, Hootsuite) Install analytics tools (Meta, Google, etc.) Connect CRM/email to social media Create highlight covers and bios

🚀 Execution & Engagement

Publish content consistently Monitor comments, DMs, and mentions Engage with community & repost UGC Collaborate with influencers/partners

📊 Tracking & Optimization

Track KPIs (reach, clicks, shares, saves) Run monthly analytics reports Test post timing and formats Adjust strategy quarterly