E-Commerce Store Blueprint Checklist

E-Commerce Store Blueprint

A step-by-step checklist for launching and scaling your online store

🔍 Market Research

Define your niche and ideal customer Analyze competitors and pricing Select winning products with demand

🏗️ Store Setup

Choose your e-commerce platform (Shopify, WooCommerce, etc.) Purchase a domain name Set up hosting or platform plan Customize your store design and branding Install essential apps/plugins (SEO, reviews, analytics)

📦 Product Management

Write product titles and SEO descriptions Upload high-quality product images Set pricing, variants, inventory & shipping Create product categories and filters

💳 Payments & Checkout

Set up payment gateways (Stripe, PayPal, etc.) Configure taxes, shipping zones, and policies Test the full checkout process

📢 Marketing & Launch

Build and connect your email list Launch social media pages (Instagram, TikTok, Facebook) Create and schedule promotional posts Set up analytics & tracking (Google, Meta Pixel)

🚀 Post-Launch Optimization

Follow up with email campaigns Set up abandoned cart recovery Collect and display customer reviews Test and optimize landing pages Scale with ads and influencer partnerships