Branding Blueprint Checklist

Branding Blueprint

Complete step-by-step checklist to build a strong brand

🎯 Brand Strategy

Define brand purpose, vision, and mission Identify your target audience Conduct competitor analysis Define your unique value proposition (UVP) Craft your brand story

🧠 Brand Identity

Choose brand name and tagline Design logo and icon set Select brand color palette Choose brand typography/fonts Create brand style guide

💬 Brand Voice & Messaging

Define brand tone and personality Develop key brand messages Write brand bio and boilerplate Create taglines, slogans, and hooks

🌐 Brand Presence

Secure domain name and social handles Build brand website Design social media profiles and banners Create branded email signature and templates Prepare business cards and stationery

🚀 Brand Activation

Launch brand announcement campaign Update all digital platforms Educate team on brand guidelines Collect feedback and iterate Monitor brand performance