Product Launch Blueprint Checklist
🚀 Product Launch Blueprint Checklist
1️⃣ Pre-Launch Planning
Define your product’s value proposition
Identify your target audience
Research competitors and pricing
Set your launch goals (sales, leads, awareness)
Create a launch timeline
2️⃣ Audience Building
Build or segment your email list
Create lead magnet or freebie
Set up landing page/opt-in form
Run ads or organic campaigns to drive leads
3️⃣ Pre-Launch Content
Write email sequence (tease, story, nurture)
Create teaser social media content
Record promotional video or webinar
Build anticipation (countdown, behind-the-scenes)
4️⃣ Launch Execution
Open cart & send launch announcement
Host live event or Q&A (optional)
Send urgency emails (testimonials, objections)
Close cart countdown email
5️⃣ Post-Launch Optimization
Send thank you & onboarding emails
Track KPIs (sales, conversion rate, email open rate)
Collect testimonials & feedback
Evaluate & document lessons learned
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