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1️⃣ Brand Core

Define your brand purpose and visionClarify brand values and personalityIdentify brand mission statement

2️⃣ Audience & Positioning

Define target audience segmentsCreate customer personasDevelop brand positioning statementResearch competitors and differentiators

3️⃣ Brand Identity

Design logo and iconographySelect brand color paletteChoose typography and visual stylesDefine imagery and graphic standards

4️⃣ Voice & Messaging

Create brand voice guidelinesDevelop core brand messagesEstablish taglines or slogansAlign copy across platforms

5️⃣ Brand Experience

Audit all brand touchpoints (website, social, email)Ensure consistent brand expressionTrain team on brand guidelinesDeliver a consistent customer experience

6️⃣ Brand Growth