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Online Course Sales System Checklist

📘 Online Course Sales System - 6-Phase Checklist

📌 Phase 1: Planning & Market Research

Identify your niche and ideal audience Validate course topic with surveys or interviews Define course transformation and outcomes Research competitors’ course offerings

📚 Phase 2: Course Creation

Outline modules and lessons Write scripts or slides for each lesson Record videos or presentations Upload materials and add downloadable resources

💻 Phase 3: Platform & Sales Page Setup

Choose course platform (Teachable, Kajabi, Thinkific) Customize branding and layout Build compelling sales page with testimonials Set pricing options (one-time, payment plan, upsell)

📩 Phase 4: Funnel & Email Marketing

Create a lead magnet and opt-in page Set up email sequences (welcome, nurture, sales) Integrate email marketing tool (ConvertKit, MailerLite) Build webinar or video funnel (optional)

🚀 Phase 5: Launch & Promotion

Announce to email list and social media Run Facebook/Instagram ads Host a free challenge or workshop Offer limited-time bonuses and fast action offers

📈 Phase 6: Post-Launch & Optimization

Collect testimonials and reviews Set up evergreen sales funnel Add affiliate/referral partners Track metrics and optimize pages