Small Business Owner Interview Checklist

📹 Small Business Owner Interview

🕐 45-Minute Structure with Checklist

👋 Introduction & Warm-Up (0–5 mins)

00:00 – 00:05

Greet and explain the purpose of the interview Quick overview of how it will help their business Confirm business name and intro on video

📖 Business Story & Vision (5–15 mins)

00:05 – 00:15

How did your business start? What inspired you to start it? What is your business mission or vision?

🛍️ Products, Services & Experience (15–25 mins)

00:15 – 00:25

What do you offer? Who is your ideal customer? What’s the most popular product/service? What makes your business different?

📣 Marketing & Community Impact (25–35 mins)

00:25 – 00:35

How do you currently promote your business? Are there local collaborations or partnerships? How do you engage with your customers? Do you have any customer success stories?

📆 Goals & Call to Action (35–45 mins)

00:35 – 00:45

What are your future plans for the business? How can people support or find you? Mention social media, website, store address Invite audience to visit or try a service