30-Day Marketing Checklist - Latin Dance Workshop
🔥 30-Day Marketing & Promotion Plan
Goal:
Fill up all slots for the 2-Day Latin Dance Workshop
Progress: 0%
📅 Days 1–5: Planning & Setup
Define event goals, capacity, pricing, and offer
Secure venue and instructors
Design flyer/banner + branding materials
Set up ticket sales page (Eventbrite, website, etc.)
Create a promotional video teaser
📅 Days 6–10: Announcement Phase
Post announcement across all social media platforms
Email blast to all dance students/subscribers
Send SMS to local dance lovers/students
Reach out to dance schools/partners for collaboration
Launch Facebook/Instagram ads (geo-targeted)
📅 Days 11–20: Engagement & Urgency
Post daily countdown stories/reels on IG/FB
Feature instructor spotlight videos/posts
Share testimonials from past workshops
Start referral program (bring 1 friend, get discount)
Run a 3-day early bird sale
Engage in local FB groups with event invite
Print & post flyers at dance studios & gyms
Host free 15-min preview on IG Live
Update email subscribers with testimonials
Post countdown images (10 days left, 7, 5...)
📅 Days 21–29: Close the Sale
DM all past attendees + leads personally
Offer bonus gift/free merch to first 10 signups
Share daily workshop highlights (music, vibe)
Showcase behind-the-scenes prep (venue, sound)
Launch 24hr Flash Sale with countdown timer
Post real-time signups to create FOMO
Announce RSVP deadline with urgency
📅 Day 30: Showtime Pre-Hype
Send final email/SMS reminder
Post “See You There!” video from instructors
Test sound system, venue decor, and materials
Post welcome message for attendees